Alexandru covers the vaste area of visual. When he started as a freelancer, his focus was on projects of editorial design, corporate identity and packaging. The collaboration with The Order of Romanian Architects and Ministry of Culture and Religious Affairs on The Black File, Bolt, Notebook on Crafts and Craftsmen and Puzzle brought him the first notable results.

As art director at GMP Advertising until 2005, he worked on projects of communication and advertising campaigns for local and international clients.

His education, as a graduate of graphic design at the Minsk Institute of Art and Design, combined with the vivid interest in visual arts (photography, graphic arts and painting) gave him strong abilities for conveying messages into creative concepts.