Cristina is the writer in the creative team. She is known for her strong experience in analyzing and commenting on design work (graphic, product, interior). She brings an adding-value skill due to her former practice as a copywriter on advertising and branding projects at Brandient Consulting and D'Arcy Romania, where she worked on naming, brand rhetoric, and brand literature for local and international companies.

She is specialized in history and theory of design, and has gained her reputation as a co-founder of Design Buletin (the first Romanian design magazine) that edited for five years, and also as a lecturer on design.

Cristina is a graduate of Theory and History of Art from the Fine Arts Institute in Bucharest.