Calendar & Xmas pack

Client: Kronospan Romania

Design concept, logo, editorial design, package design

For Kronospan Romania, the celebration of Christmas and the New Year are important events in the communication over the year to their clients and partners. To accomplish the company's requests, Factum Design had the idea to create a multifunctional packaging that would not only support, carry and wrap the content of the present, but would also represent a corporate "vehicle". The result was a simple, functional and efficient design which, apart from the common approaches with "glossy aspect", had a natural look, using rough cardboard and ecological paper.

The graphic concept focused on two main aspects: reflecting the company's vision while keeping in the spirit of the holiday season. The green tree, the pine, was the "hero" of the visual because of its double meaning: it represents the main raw material for the company and it is also the Christmas tree. Thus, it was incorporated in the year logo (2011) where the figure "11" is a pair of pines. The Christmas card is a green tree in itself: a folded dyed cut green paper. The entire set of items (i.e. the agenda, the planner, the office calendar) provides a specific reference to the company's field of activity: shapes made of wood fibers or macro details of MDF sheets.

Apart for the Xmas pack, there was the artistic calendar that was subject of a photography contest. In order to keep the picture's integrity, the graphic intervention was only done around it. Thus, the design of each page, which represents a month of the year, took over the spirit of photography and interpreted it in a specific, unique manner.